Native advertising is a buzzword many of us hear about and many consumers don’t always understand. We’ve all seen them. You click on a headline thinking it is any interesting story only to find out it’s advocating a product or a program. They can be annoying for some and they can be very effective for […]
Richard Spencer is a polarizing scar left-over from the election and he and his followers recently made the rounds on the news and social media promoting their “version of freedom and liberty” based on racial ideals that many Americans find repugnant. I want to say that Richard Spencer does not speak for me, nor […]
The media buying arms of the world’s largest advertising holding companies have released their ad spend forecasts for the coming year. Variety reported on the estimates from WPP’s GroupM and Interpublic Group’s Magna Global, while Reuters outlined the forecast from Publicis-owned Zenith Optimedia. Ad spend will increase in absolute terms, but year-on-year growth will slow: GroupM. Ad spend will grow […]
First, don’t mistake this for a political rant. It’s not. It’s also not here to praise President-Elect Trump or bash President Obama. The purpose is to bring some normalcy and sanity to news coverage for journalists and audiences after a bruising political season where just about every concept of news and reporting has been turned on […]